Lemove

AI Background Remover

3 severe items this week, 4 tests ready, 3 keywords ready to graduate.

Mar 28–Apr 27, 2026 · 30 days

Spend

$4,218.40

Installs

612

Avg CPI

$6.89

Storefronts

US·UK·CA

Pause

5 items · ~$1,111/mo recovered

Spend that produced no return over 30 days, or matched against queries it shouldn't have. Turn off in Apple Ads before applying anything else in this report.

Pause keyword background eraser (exact) in Discovery-US›Editor

−$487.00/mo

Search Results

3 installs in 30 days at $162.40 CPI against an ad-group average of $4.10. Money pit.

Spend / 30d: $487.20
Installs / 30d: 3
CPI: $162.40
Ad-group avg CPI: $4.10
Conversion rate: 6.4%

Add 8 exact-match negative keywords in Discovery-US›Editor

−$312.00/mo

Search Results

Don't disable Search Match — it's the mining engine for Graduate. Add these 8 noise queries as exact-match negatives instead.

Spend / 30d: $312.00
Installs / 30d: 8
CPI: $39.00

free photo editor, photoshop free download, picture editor app, image editor, photo collage maker, video editor, filter photo app, vintage photo editor

Pause keyword professional photo editor (exact) in Discovery-US›Editor

−$156.00/mo

Search Results

1 install over 30 days; 'professional' skews to desktop / Adobe-shopper intent, not your audience.

Spend / 30d: $156.00
Installs / 30d: 1
CPI: $156.00
Ad-group avg CPI: $4.10

Pause keyword edit picture (broad) in Discovery-US›Editor

−$98.00/mo

Search Results

Zero installs in 30 days; term too generic to attribute intent.

Spend / 30d: $98.00
Installs / 30d: 0
CPI: —

Pause campaign Compete-PicCleanup-US

−$58.00/mo

Product Pages

$58 over 30 days for 2 installs at $29.00 CPI. Neither ad group converts at this scale; redirect budget to higher-traffic competitor targets.

Spend / 30d: $58.00
Installs / 30d: 2
CPI: $29.00

Tune

5 items · bids, budgets, targets

Numeric adjustments inside campaigns and ad groups that already exist. Change the dials, not the shape.

Raise Discovery-US daily budget $80.00→$140

~$200.00/mo opportunity

Search Results

The campaign spends its full $80/day cap every week of the window while still converting at a healthy CPI — budget is the binding constraint, not demand. Raising the cap to $140 gives the proven keywords room to capture more of the available volume.

Current daily budget: $80.00
Spend / 30d: $2,380.00
Installs / 30d: 410
CPI: $5.80

Lower bid on photo background remover (exact) in Discovery-US›Removal — $3.20→$2.20

−$140.00/mo

Search Results

Bidding the $3.20 ceiling on a keyword that already converts at $3.45 CPI leaves no efficiency headroom. Lowering to $2.20 holds the converting traffic while cutting overpay on the marginal taps.

Current bid: $3.20
CPI: $3.45
Installs / 30d: 78
Conversion rate: 21.0%

Lower target CPT on lemove photo editor (exact) in Brand-US — $2.40→$1.20

−$95.00/mo

Search Results

Effective CPT on brand search is already $0.85 against a $2.40 target — brand demand is uncontested, so the target can drop to $1.20 with margin to spare and no expected install loss.

Current target CPT: $2.40
CPI: $0.91
Installs / 30d: 1,820
Conversion rate: 34.0%

Set iPad bid adjustment in Search-Tab-US — +0%→+30%

~$60.00/mo opportunity

Search Tab

iPad CPI $1.81 vs iPhone $7.13 in this placement — iPad is materially cheaper, higher-converting traffic.

iPad CPI: $1.81
iPhone CPI: $7.13

Raise Brand-UK daily budget $5.00→$12.00

~$30.00/mo opportunity

Search Results

UK brand search spends its full $5/day cap at a $1.42 CPI — the cheapest installs in the account. Demand is capped, not exhausted; raising to $12 captures the rest of branded UK search.

Current daily budget: $5.00
CPI: $1.42
Installs / 30d: 98

Restructure

2 items · match types, ad groups, CPP, relevance

Shape changes — match-type, ad-group placement, product page variant, metadata alignment. One-time fixes that unlock everything downstream.

Split Discovery-US›Editor ad group into intent-based ad groups

−$90.00/mo

Search Results

Twelve mixed-intent keywords share one ad group, so every bid and target CPI is a compromise. Splitting by intent lets brand-adjacent terms run at a low target while long-tail discovery runs higher — and unblocks the per-keyword tuning the rest of this report assumes.

Keywords in group: 12
Spend / 30d: $1,400.00
CPI variance: $0.42 – $162.40

Switch keyword remove bg from broad to exact in Discovery-US

−$60.00/mo

Search Results

Broad-matching to noisy queries — 'remove bg from video', 'bg music remove', 'bg color change'. Switching to exact tightens scope to the intent that converts.

Spend / 30d: $92.00
Installs: 4
CPI: $23.00

Test

4 items · sourced from competitor reviews

New keywords with launch settings. Each is a hypothesis, not a recommendation — drawn from gaps in competitor reviews where users explicitly say what they want and aren't getting.

Add no watermark photo editor (exact)

Test

Search Results

PhotoRoom users keep raising watermark cost in reviews — a recurring complaint your free-tier removal answers directly.

“I just want to remove the watermark without paying $9.99/month.”
— PhotoRoom · 5d ago

Source: PhotoRoom
Signal: Want

Match type

exact

Bid (CPT)

$1.20

Target CPI

$5.00

Daily cap

$25.00

Place in: Discovery-US › Background-Removal. Budget protection: kill if CPI > $12.00 sustained over 3 days. Then: add no watermark photo editor as exact-match negative in Discovery-US›Editorso Search Match in that ad group can’t mine this query.

Add ai photo background (exact)

Test

Search Results

Background Eraser users want better AI edge quality on hair and fur — your edge in this category.

“Wish the AI handled hair and fur edges as well as the paid apps.”
— Background Eraser · 14d ago

Source: Background Eraser
Signal: Want

Match type

exact

Bid (CPT)

$1.40

Target CPI

$6.00

Daily cap

$30.00

Place in: Discovery-US › Background-Removal. Budget protection: kill if CPI > $14.00 sustained over 3 days. Then: add ai photo background as exact-match negative in Discovery-US›Editorso Search Match in that ad group can’t mine this query.

Add passport photo background (exact)

Test

Search Results

Pic Cleanup reviewers mention passport / ID photo use cases — narrow but recurring intent.

“Needed this for a passport photo and it actually worked.”
— Pic Cleanup · 4d ago

Source: Pic Cleanup
Signal: Want

Match type

exact

Bid (CPT)

$0.90

Target CPI

$4.00

Daily cap

$15.00

Place in: Discovery-US › Background-Removal. Budget protection: kill if CPI > $9.00 sustained over 3 days. Then: add passport photo background as exact-match negative in Discovery-US›Editorso Search Match in that ad group can’t mine this query.

Add headshot background remover (exact)

Test

Search Results

LinkedIn / professional headshot use shows up across competitor reviews — clear professional-buyer intent.

“Use it for LinkedIn headshots all the time now.”
— Pic Cleanup · 17d ago

Source: Pic Cleanup
Signal: Want

Match type

exact

Bid (CPT)

$1.50

Target CPI

$7.00

Daily cap

$20.00

Place in: Discovery-US › Background-Removal. Budget protection: kill if CPI > $16.00 sustained over 3 days. Then: add headshot background remover as exact-match negative in Discovery-US›Editorso Search Match in that ad group can’t mine this query.

Graduate

3 items · proven Search Match terms ready for promotion

Search terms that Discovery's Search Match has been quietly converting on. They've earned dedicated keywords with focused bid control. Each promotion adds the keyword to its destination campaign and adds it as an exact-match negative back in Discovery to prevent re-matching.

Graduate headshot remover from Discovery-US›Editor to Category-US›Background-Removal

~$70.00/mo opportunity

Search Results

14 installs from Search Match at $5.20 CPI; a dedicated keyword is justified.

Destination ad group needs to be created

Discovered installs / 30d: 14
Discovered CPI: $5.20
Source: Search Match

Match type

exact

Bid (CPT)

$1.50

Target CPI

$7.00

Daily cap

$20.00

Then: add headshot remover as exact-match negative in Discovery-US›Editor.

Graduate cut out background from Discovery-US›Removal to Category-US›Background-Removal

~$45.00/mo opportunity

Search Results

Solid performer hidden in Search Match noise; promote for attribution clarity.

Discovered installs / 30d: 9
Discovered CPI: $3.90
Source: Search Match

Match type

exact

Bid (CPT)

$1.10

Target CPI

$5.00

Daily cap

$18.00

Then: add cut out background as exact-match negative in Discovery-US›Removal.

Graduate lemove ai editor from Discovery-US›Editor to Brand-US

~$30.00/mo opportunity

Search Results

Brand variation typed by users looking for Lemove; belongs in the Brand campaign with a low protective bid.

Discovered installs / 30d: 11
Discovered CPI: $0.94
Source: Search Match

Match type

exact

Bid (CPT)

$1.00

Target CPI

$2.00

Daily cap

$8.00

Then: add lemove ai editor as exact-match negative in Discovery-US›Editor.

Top performers

5 keywords carrying the account

What's actually working over the last 30 days. Apple isn't reporting impression share, rank, or Search Popularity for these keywords yet — headroom can't be confirmed from the data.

background remover

Discovery-US›Removal·search results·exact

Volume

Installs

142

CPI

$2.84

lemove photo

Brand-US·search results·exact

Installs

CPI

$0.91

remove background photo

Discovery-US›Removal·search results·exact

Volume

Installs

CPI

$3.12

photo background editor

Discovery-US›Removal·search results·exact

Installs

CPI

$2.41

cut background ai

Discovery-US›Removal·search results·exact

Installs

CPI

$3.45

Competitor insights

4 apps · App Store reviews · age shown per quote

What users like, dislike, and want — pulled from the most recent App Store reviews of the 4 apps you compete with most directly. The "wants" feed the Test section above; everything else is positioning intelligence.

PhotoRoom

Pro/business positioning, subscription-first, batch-oriented.

likes

“The AI cutout quality is genuinely impressive, especially on hair.”

★★★★★US12d ago

dislikes

“Subscription pricing is ridiculous for occasional use.”

★★★★★US8d ago

wants

“I just want to remove the watermark without paying $9.99/month.”

★★★★★US5d ago

→ feeds Test #1 · no watermark photo editor

Background Eraser

Free-first, casual user focus, ad-supported.

likes

“Fast and free, gets the job done for a quick edit.”

★★★★★UK19d ago

dislikes

“The ads are everywhere now, ruined this app.”

★★★★★US3d ago

wants

“Wish the AI handled hair and fur edges as well as the paid apps.”

★★★★★CA14d ago

→ feeds Test #2 · ai photo background

Remove.bg

Web-first, mobile is secondary surface.

likes

“I use the website at work so the app is convenient to have on my phone.”

★★★★★US22d ago

dislikes

“The mobile app is missing half the features of the website.”

★★★★★US11d ago

wants

“Just give me a mobile-only app that does everything in one place.”

★★★★★UK16d ago

Pic Cleanup

Niche AI tool, hard paywall after 3 free uses.

likes

“Simple, just works, doesn't try to be a whole editor.”

★★★★★US9d ago

dislikes

“Three free uses then it's locked behind a paywall, that's nothing.”

★★★★★CA6d ago

wants

“Needed this for a passport photo and it actually worked.”

★★★★★US4d ago

→ feeds Test #3 · passport photo background

“Use it for LinkedIn headshots all the time now.”

★★★★★US17d ago

→ feeds Test #4 · headshot background remover

Cross-competitor synthesis

Shared want: Better AI quality on edges (hair, fur, fine detail).
Shared complaint: Subscription / paywall fatigue.
Shared praise: Speed and simplicity (baseline expectation, not a differentiator).
Positioning gap: Nobody owns 'AI quality + fair pricing' as a single message.

Generated by AdCider · Apr 27, 2026 · rep_2vK3xA